In 1965, Gene was the founder and director of Gene Levine Associates (GLA), a respected consulting organization. Its mission is helping people, organizations, and corporations attain their desire to realize their full potential.

His deep dive into sleep health began when a client—suffering from severe "Thought Attacks"—retained GLA to find a natural solution for his sleep loss. Gene approached the challenge as a scientific observer. As a well-known researcher, he gathered extensive data from the Centers for Disease Control (CDC) and the National Sleep Foundation (NSF) and noted professional, Sleep Somnologists (Board-certified physicians or specialists trained in Somnology–the scientific study of sleep and sleep disorders). He combined all those findings with his own landmark clinical observation study of over 7,000 random adults. After years of research and clinical testing, his team discovered a 15-minute protocol to help restore balance, and calmness to the brain that’s been proven to end sleeplessness and mild forgetfulness.

Unlike traditional remedies that rely on drugs, his aptly named Cognitive Brain Controller (CBC) is a breakthrough scientific strategy solution and discovery rooted in the natural laws of the human body which links nature’s fixed Law of Cause and Effect to the brain’s Cortex–and Command Center. This creates a natural "fusion"—much like how hydrogen and oxygen combine to form water. This strategy allows the user to direct their mind, to counter "neurological surges" that kept them awake at night and forgetting things.

Gene is a prolific author and speaker, dedicated to sharing his findings with the world. He has published 18 books and manuals 108 eBooks, and 73 research papers. He has also led hundreds of interactive seminars, including the famous two-day symposium, The Strangest Secret.